Bathurst Regional Council in NSW, engaged Flagship Communications to lead the community consultation process for the development of a new Destination Management Plan for the Bathurst Region. For four weeks in 2019, a stakeholder engagement period was open for stakeholders to provide their feedback on current tourism within the Bathurst Region and what their thoughts were for the future of the industry.
The engagement period was promoted through Council’s Have Your Say page, social media, DL flyers to targeted stakeholders, local newspaper advertisement, and eNewsletters. Flagship Communications facilitated a range of opportunities for stakeholders to provide their feedback including an online survey, telephone interviews and community and industry workshops.
Engagement interaction included 21 participants attending the community and industry workshops, four stakeholder interviews and 13 online comments. The final engagement report was used to develop the 2019 Destination Management Plan for the Bathurst Region.